06Oct
The Shift from Keywords to Questions: Marketing for Conversational AI Algorithm-Proof Marketing
Introduction The rules of digital marketing are changing—fast. For years, SEO meant ranking for the right keywords. But in the age of conversational AI, voice search, and algorithm shifts, keywords alone won’t cut it. Today’s users don’t type robotic phrases […]
03Oct
The Invisible Competitor Effect: How Customer Decisions Are Shaped More By Perceived Alternatives
Introduction Most marketers obsess over their direct competitors—the companies offering similar products or services. But in reality, your biggest threat might not be another brand at all. Customers often compare your offer against invisible competitors: Doing nothing Doing it themselves […]
Why Employee Personal Brands Are the Hidden Growth Hack for Agencies
Introduction In today’s hyper-competitive digital landscape, agency growth doesn’t come only from ad spend or campaigns—it comes from people. Specifically, their personal brands. When employees share expertise, thought leadership, and authentic stories online, they amplify agency visibility far beyond what […]
27Sep
Why Time-to-Value is the New Customer Experience Metric
Introduction Customer expectations are changing fast. Today’s buyers don’t just want quality products—they want instant results. That’s why Time-to-Value (TTV) is emerging as the most important customer experience metric. Instead of measuring satisfaction only after a full journey, TTV looks […]