Second-Screen Marketing: How Brands Can Win While You’re Watching Netflix
Introduction You’ve got Netflix on the TV, but your phone in your hand. Sound familiar? You’re not alone. Studies show that over 70% of viewers multitask on a second screen while streaming. For brands, this isn’t a distraction—it’s an opportunity. […]
09Jan
How automotive dealerships in Dubai can drive leads via content & social media
Introduction In Dubai’s highly competitive automotive market, customers no longer visit showrooms as their first step. They scroll, compare, watch reviews, and research online before making any inquiry. This shift has made content and social media one of the strongest […]
06Jan
Creating Instagram-First Campaigns for Cafes and Food Spots in Dubai
Introduction Dubai is one of the most Instagram-driven food destinations in the world. From aesthetic cafés and dessert bars to cloud kitchens and fine-dining spots, customers often discover where to eat through Instagram before Google. For cafés and food brands, […]
Unsubscribed, but Still Influenced: How Ex-Customers, Ex-Followers, and Unsubscribers Shape Brand Reputation
Introduction Most brands focus only on active customers and loyal followers. But what about the people who unsubscribe, unfollow, or stop buying? Here’s the truth: they still matter. Ex-customers and ex-followers continue to influence brand reputation through word-of-mouth, online reviews, […]