06Jan
Creating Instagram-First Campaigns for Cafes and Food Spots in Dubai
Introduction Dubai is one of the most Instagram-driven food destinations in the world. From aesthetic cafés and dessert bars to cloud kitchens and fine-dining spots, customers often discover where to eat through Instagram before Google. For cafés and food brands, […]
Unsubscribed, but Still Influenced: How Ex-Customers, Ex-Followers, and Unsubscribers Shape Brand Reputation
Introduction Most brands focus only on active customers and loyal followers. But what about the people who unsubscribe, unfollow, or stop buying? Here’s the truth: they still matter. Ex-customers and ex-followers continue to influence brand reputation through word-of-mouth, online reviews, […]