Scaling a Gourmet Gifting Brand Across Borders
The Tasty Nuts is a premium food manufacturer based in India offering a delightful range of flavoured dry fruits, artisanal chocolates, and luxury gift hampers. With a strong B2C presence, the brand wanted to enter the B2B wholesale and gifting space in international markets
The Challenge
The Tasty Nuts team approached EtherFly with the goal to:
- Build a global-facing digital identity
- Establish B2B distribution partnerships in GCC, South-East Asia, and India
- Position the brand as a luxury gifting solution for corporates, weddings, and retailers
- Generate quality leads through SEO and paid media
- Streamline the user experience on both mobile and desktop
Our 360° Growth Strategy
- Built a premium, fast-loading website with optimized UI/UX
- Integrated product showcase pages, WhatsApp integration, lead forms, and catalog downloads
- Added a dedicated B2B Inquiry section with filters for wholesalers, retailers, and gifting agencies
- Created a consistent brand theme for Instagram, Facebook & LinkedIn
- Developed festive and product-driven creatives for B2B & B2C audiences
Focused on Reels & carousel ads to highlight packaging, variety, and luxury appeal
- Launched Google Search & Display campaigns targeting:
– “Dry fruit suppliers UAE”, “Corporate chocolate gifting India”, “Dry fruit wholesale Qatar”, “Wedding gift hampers Sri Lanka” - Ran Meta Lead Ads for Indian retailers and festive buyers
- Utilized email automation for nurturing warm leads
- Keyword research focused on regional phrases & export-intent queries
- Optimized product pages, blogs, and meta structure
- Built backlinks from gourmet food & gifting directories
Visual Enhancements for Web Case Study
- 🌍 World map graphic highlighting inbound leads from regions
- 📱 Mockup of mobile website and social media posts
- 📈 Line chart showing traffic growth & conversion spike
- 🎁 Carousel of packaging and gifting creatives (before vs after)
Key Acievement
1
%
Increase in Leads
1
%
Decrease in cost per lead
1
%
Improved Organic Traffic
1
%
Rise in Social Media Traffic
1
%
Higher Conversion Rate
1
%
Increase in customer interaction
Key Learnings
- Localized SEO + platform-specific campaigns = high-volume qualified leads
- Gourmet and gifting FMCG brands need mobile-first storytelling to convert
- B2B buyers in gifting are more responsive to packaging visuals and trust signals
What Our Clients Say
Schedule Your Consultation With Etherfly Services
At the end of this consultation, you’ll have a clear understanding of the next steps your business can take to start generating consistent and reliable results online with our specialized Conversion Rate Optimization (CRO) solutions.
Find a time on our calendar to schedule your call today, and we look forward to speaking with you soon!
THIS AUDIT SESSION IS IDEAL FOR:
- Businesses aiming to transform their website into a conversion powerhouse
- Businesses planning to transition their traditional operations online
- Businesses seeking to boost user engagement and conversion rates
- Businesses in search of a digital agency that puts their growth first
- Entrepreneurs eager to amplify their revenue with strategic CRO
