03Oct
The Invisible Competitor Effect: How Customer Decisions Are Shaped More By Perceived Alternatives
Introduction Most marketers obsess over their direct competitors—the companies offering similar products or services. But in reality, your biggest threat might not be another brand at all. Customers often compare your offer against invisible competitors: Doing nothing Doing it themselves […]
Why Employee Personal Brands Are the Hidden Growth Hack for Agencies
Introduction In today’s hyper-competitive digital landscape, agency growth doesn’t come only from ad spend or campaigns—it comes from people. Specifically, their personal brands. When employees share expertise, thought leadership, and authentic stories online, they amplify agency visibility far beyond what […]
27Sep
Why Time-to-Value is the New Customer Experience Metric
Introduction Customer expectations are changing fast. Today’s buyers don’t just want quality products—they want instant results. That’s why Time-to-Value (TTV) is emerging as the most important customer experience metric. Instead of measuring satisfaction only after a full journey, TTV looks […]
25Sep
The Rise of Searchless Discovery: Marketing in the Age of AI Assistants (ChatGPT, Sora, etc.)
Introduction Marketing is undergoing a dramatic shift. Traditional search engines are no longer the first stop for information—AI assistants like ChatGPT, Sora, and others are now driving discovery. This phenomenon, known as searchless discovery, is reshaping how consumers find products, […]