Scaling a D2C Lab-Grown Diamond Brand Across Four Countries
Alaknanda Diamond is a new-age D2C jewelry brand specializing in lab-grown and natural diamond jewelry, handcrafted in India for a global audience. With a mission to make ethical luxury accessible, they wanted to expand their presence in North America, Australia, and the Indian premium market.
The Challenge
When Alaknanda approached EtherFly, they faced:
- Lack of D2C presence outside India
- No functional ecommerce website
- No brand awareness on digital channels
- Inconsistent lead quality from offline & Instagram DMs
- No SEO visibility for product categories
Our 360° Growth Strategy
- Built a fast, secure, and mobile-optimized Shopify website
- Integrated multi-currency and international shipping features
- Structured collections for rings, earrings, necklaces & bridal sets
- Created WhatsApp chat integration, video consultation booking & EMI options
- Defined a luxury yet approachable brand tone
- Designed Instagram Reels, carousels & testimonials
- Implemented country-specific posting strategy
- Engaged users with diamond education, styling tips, and bridal trends
- Ran Meta (Facebook + Instagram) and Google Ads for:
- “Lab grown diamond ring USA”
- “Sustainable bridal jewellery Canada”
- “Engagement ring under $1500”
- Used country-specific A/B creatives for better CTR & ROAS
- Created retargeting + lookalike audiences for cart recovery and cold user conversion
- Optimized website for 100+ high-intent keywords
- Published SEO blogs on:
– Lab-grown vs Real Diamonds
– How to Buy the Perfect Engagement Ring
– Diamond Certifications Explained - Achieved Page 1 ranks in India and USA for 30+ product-focused queries
Visual Highlights (For Web Design)
- 🌐 Global map with pinned order locations
- 📈 ROAS growth chart from Google Ads
- 🎥 Instagram carousel mockup with testimonials
- 🖥️ Homepage and PDP (Product Detail Page) screenshots
- 📦 Custom packaging and unboxing photos
Key Acievement
1
%
Increase in Leads
1
%
Decrease in cost per lead
1
%
Improved Organic Traffic
1
%
Rise in Social Media Traffic
1
%
Higher Conversion Rate
1
%
Increase in customer interaction
Key Takeaways
- Omnichannel marketing works best when each element—website, SEO, paid ads, and social media—supports the same brand story
- Custom content and localized ad creatives significantly improve performance across geographies
- For high-ticket D2C products, trust-building content (like testimonials, education, and certifications) is a game-change
What Our Clients Say
Schedule Your Consultation With Etherfly Services
At the end of this consultation, you’ll have a clear understanding of the next steps your business can take to start generating consistent and reliable results online with our specialized Conversion Rate Optimization (CRO) solutions.
Find a time on our calendar to schedule your call today, and we look forward to speaking with you soon!
THIS AUDIT SESSION IS IDEAL FOR:
- Businesses aiming to transform their website into a conversion powerhouse
- Businesses planning to transition their traditional operations online
- Businesses seeking to boost user engagement and conversion rates
- Businesses in search of a digital agency that puts their growth first
- Entrepreneurs eager to amplify their revenue with strategic CRO
